Company Overview
As a social impact brand, Parker Clay provides equal opportunity employment opportunities for at-risk women in Ethiopia at their manufacturing facilities. This provides these women with opportunities that were otherwise unobtainable, significantly increasing their quality of life. Raw materials for their leather goods (bags, belts and wallets) and textiles are sourced and produced locally in Ethiopia.
My Role
- VR / 360º video post production
- Video and audio editing
- Story Development
- Video and project launch
The Challenge
Parker Clay is an emerging brand and realized that a novel marketing channel could help them gain notoriety.
Our goal was to tell a compelling story by introducing the audience to the beauty of Ethiopia and provide a behind-the-scenes look into how Parker Clay makes its products. VR video was a new entrant into digital media at the time of this project and we had to produce quality content on a tight budget. Read the full story here.
The Solution
Results
The video series created a 15% conversion rate to Parker Clay’s e-commerce shop resulting in the highest conversion to purchase rate the brand has seen with any other channel. The client was thrilled with the results and helped the brand gain some well earned PR.